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7 Ways You Can Optimise Your Family Lawyers Website For Better Google Rankings

You are hopefully already aware that there multiple ways in which you market and promote your family lawyers business. Some can bring instant results such as pay per click advertising on Google or Facebook. Others, require a long-term approach and some patience such as SEO. Of the two approaches, it is the latter which can provide sustainable traffic to your website.

One of the longer term methods of marketing your business is search engine optimisation, or SEO as it normally called. An effective SEO strategy crafted by an experienced SEO consultant, can help your website move up the rankings on Google and the other search engines, and in the best case scenario reach one of the top three positions. Once there, it will benefit from increased levels of traffic as potential clients search using keywords relating to your business niche.

To achieve all that we need to put the emphasis on the word ‘effective’ as there are countless businesses that never get close to page one of the search engine results. They may try, but the way they implement their SEO is often flawed or tries to take short cuts. That may have worked years ago, but Google has long since gotten several steps ahead of these and instead of rankings improving, they decline.

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5 Ways Employers Can Support Employees Who Have Drug Addictions

For any employer that discovers one of their employees has a drug problem, including ice addiction, it can come as a bit of a shock. It might be that the employee has already undertaken drug therapy, has gone through drug detox, and is now on a drug rehab program. On the flip side of the coin, it might be the employee has a drug addiction that currently exists and is in need of rapid support.

If the end of the drug use scale one of your employees is on includes serious drug addiction, hopefully, you are an employer who sees your role as one which provides support for them, rather than one where punishment is the only action to take. Obviously, that is your choice, and it is not for us to tell you how to run your business. all we would ask is that you consider all the options open to you.

If you want those options to include ways of supporting employees who have a drug addiction, then there are some guidelines below as to how you and your company can provide that support.

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Why Effective Website Design Means Visitors Stay Longer On Your Psychology Business Website

If your psychology business has a website, have you ever taken time to consider how well it is performing or if it is helping your business as much as it should. The reason these questions are important is that according to the web design experts at www.slinkywebdesign.com.au your Google ranking is highly influenced by how visitors interact with your website.

In addition, conversions on your website, which can include prospects leaving their details, them making a call to book an appointment, or them purchasing a product you sell, such as books and courses, will all be impacted by the design of your website.

One of the key measures which will affect all of the above, either positively or negatively, will be the length of time a visitor spends on your website. If they remain for a reasonable length of time, then that is good news, but, if they leave almost immediately, it is bad news and suggests that something is not right with your website design.

The first concern if visitors are leaving quickly is for your ranking on search engines, especially Google. One of Google’s key goals is to ensure that the search results they generate provide those searching with websites they are happy with. The term ‘user experience’ is often used by Google to identify this.

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What Are The Pros & Cons of Using AdWords For My Law Firm?

Google Adwords is a handy digital marketing resource for most online and location-based businesses. However, the merits of using AdWords as a law firm is heavily debated. Many experts argue that AdWords is too expensive to be used effectively for lawyers and law-related keywords. However, others would disagree, arguing that AdWords is a great way to drive highly relevant and targeted traffic to your website.

With this in mind, we’ve compiled a complete list of the pros and cons of using Google AdWords for your family law firm. Remember, this is our opinion – do your research before you act on any advice presented here!

Pros of using AdWords for my law firm:

The pros of using AdWords are many and include:

AdWords allows you to target relevant searches – This means that you can be confident that the people visiting your website are interested in your services to at least some extent. Unfortunately, you can’t be sure that everyone who clicks on your paid ad will become a paying customer.

AdWords can provide great exposure – Gaining exposure for your law firm can be difficult. Using Google AdWords allows you to place yourself at the top of the search engine rankings, even briefly. Suppose you can couple your AdWords use with effective SEO. In that case, you can potentially have two results at the top of the search engine results page, further increasing your assumed reliability and authority.

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Cancellation Policies And What They Should Include

One area of debate within the world of business is that of cancellations and refunds, and when we say debate, that has a wide scope and ranges all the way from a reasonable discussion to a heated argument. In the most extreme cases arguments about a cancellation or a refund have gone to litigation, and thus the business has had to ask their litigation lawyers to step in and help resolve the matter.

Of course, this can happen on both sides of the fence for business owners. Either they are the one who sold the goods and services and there is a dispute over their own refund or cancellation policy, or they are the customer of another business and they have found that their rights to cancel or receive a refund for faulty or incomplete goods and services are being denied.

These issues arise for many reasons; some are as a result of a business not making its cancellation and refund clear enough, a business not fulling its obligations with regards to cancellations and refunds, or it might be that a customer believes that they are entitled to cancel and receive a refund in all circumstances, which we hope you already know is not the case.

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7 Tips For Making Your Office Relocation As Easy As Possible

Going through office relocations can be stressful for everyone who works there, from the business owners all the way down to the office cleaners who no doubt might be thinking of what mess they might be left to clear up afterwards. The simple fact is that if you plan and prepare properly, plus use the services of a removalist company who specialise in office relocations, it should all be relatively straightforward and stress-free.

Apart from hiring professionals to help you, there are a number of other ways in which you make any office relocation easier than it might otherwise be. Here are 7 of our top tips to make that happen.

Find The Correct Premises

It still amazes us that office relocations do not work out for some businesses, simply because the new premises that the business is moving to, turn out to not be as suitable as first thought. This often happens when just one individual is making the decision, whereas if the heads of each department had some input, this may have highlighted issues that had otherwise not been thought of.

Plan Well In Advance

Planning is essential for any office relocation to be successful, and that applies to all the major aspects of the move, as well as the minor details. One idea is to place an individual in charge of the planning for each individual section or department. You will also want to create a timeline so that deadlines for things to be arranged are met.

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Why Proper Branding Can Boost A Dental Clinic’s Revenue

A dentist might not be the first profession or business that you think about when the subject of business branding is discussed, however, a dental practice or Perth Dentist can benefit every bit as much from good branding as any other type of business.

That might not seem to be the case at first, and many people question why a dental practice needs branding. After all, ‘Surely it is large multi-national companies that branding applies to?’, they may ask.

Sadly, that is exactly the mistake that many small and local businesses make, because whilst they may not operate on the same scale as a large, national, or international business, they can benefit from many of their practices.

One of those practices is branding, and if a dental practice can ensure their branding is done correctly, it can bring many benefits to it, and that includes increased numbers of new, and loyal patients.

Branding need not cost a fortune, and more importantly, the return on investment can be impressive. There are many ways in which effective branding can help any business, including a dental practice, and here are three of the most important.

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3 Business Benefits Of Having Your Carpets Professionally Cleaned

If you run a busy and successful business, it is more than likely that commercial cleaning is not often the top priority in your business diary on any given day. Not that we are suggesting that it should, however, what we would ask to consider is the benefits that having clean carpets throughout your premises can bring.

Now, we are not suggesting that having a professional cleaner clean your carpets will double your sales overnight. However, it will give you some advantages over your competitors who choose not to clean their carpets, which must be a benefit to yours.

Healthier Employees

You would be horrified by the number of bacteria and other undesirables like pollen and dust that lurk within carpets. All these undesirables, in several different ways, can be harmful to health.

Think of those who suffer from hay fever for whom pollen can cause all sorts of issues or those with dust allergies having difficulties due to the amount in the carpets. More seriously bacteria living in carpet can cause illness that leads to vomiting and diarrhea.

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Call Tracking And How It Can Benefit Your Business

With everything seemingly moving online it is easy to forget that there are still some offline business services and tools that can be of huge benefit to your company. One of them is the telephone, and no doubt there are many people reading this for whom speaking on the phone is still the number one way that you close deals and makes sales.

As with everything, modern technology can enhance how you use the telephone and make it more effective, and along with using chatbots, one of the most popular amongst business owners is ‘call tracking software’.

This enables you to track telephone calls and has other features such as recording calls, and most importantly for your marketing, that can help you monitor and assess which campaigns are working with regards to generating calls and which are not.

You can track calls from multiple sources which include your pay per click ads, social media, your website, and offline advertising such as newspapers, magazines, and even radio ads.

To give you a better understanding of call tracking, we are going outline some of the main features it has and give you more details on how they can benefit your business.

Dynamic Number Selection

Quite simply this means having an individual number for each of your marketing campaigns. This allows you track the calls coming into each of the numbers and thus you can see which campaign is generating the highest number of calls. It will also let you assess the quality of lead that each campaign is producing too.

This should enable to massively increase your return on investment for any of the marketing campaigns you are running as you can either switch off the campaigns that are not working, or at least seek to improve them by changing their ad copy for, example.

As it is also showing what the winning campaigns are, then you can increase your budget for them with a view to seeing an even greater number of calls, coming into your business.

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5 Tips for Drafting New Employment Contracts

Employment contracts can be confusing, especially if you’re a new business owner who hasn’t employed many people before. Because of this, it’s important to spend some time getting familiar with the legalities surrounding contracts and how they should be drafted.

Many employers use an employment lawyer from www.perthemploymentlawyers.com.au, to ensure they’re complying with their legal obligations, which is never a bad idea. We’ve also put together the following list of our top tips for drafting new employment contracts to help you get started.

Without further ado, let’s jump straight into it!

Specify What the Role Entails

For starters, it’s always a good idea to specify exactly what a job entails when you’re putting together a new employment contract. Make sure you think carefully about the key roles and responsibilities of the position and how you expect your new employee to approach them. On top of this, speak directly with said employee to ensure they’re aware of their exact role.

Explain Sick and Vacation Leave

Clearly outline everything your new employee needs to know about sick and annual leave. Include information about how many paid sick days are available and what happens if you use them all up. Is unpaid sick leave an option?

Similarly, outline everything necessary about annual leave. Consider how much notice needs to be given, what happens to unused leave at the end of the year, and whether or not an employee can be forced to take leave.

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What are featured snippets and should I be worried about them?

If you’re an SEO beginner, you might not have heard of feature snippets, and you therefore might not be optimising your website for them. However, if you’re not then you’re missing out.

Basically, featured snippet is the name given to the small entries that appear at the top of the search results. These include things like the “people also ask” boxes, and the “featured result” at the top of a search page.

If you really want to succeed when it comes to SEO, you need to make sure that you’re optimizing your content for featured snippets. Otherwise, you will be missing out on a great opportunity, and your website will suffer.

With this in mind, I’ve put together this short guide to featured snippets and the best ways to achieve them.

What Is A Featured Snippet?

To put things simple, a featured snippet is an answer that the search engine – be it Bing, Google, or another – has taken from one of the pages that rank for the search term in question.

It is usually framed by a box and positioned above the number one search result, which means that it’s a great place to be. It’s important to note that featured snippets aren’t always taken from the number one search result, which means that there’s a chance to grab one even if you’re not right at the top of the ranking pages.

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What Sort Of Records Should I Be Keeping As A Freelancer?

As a freelancer, bookkeeping can sometimes become very difficult. Unfortunately, a lot of people aren’t really sure about what sort of things they should be keeping records of and what is unnecessary, which tends to lead to one of two situations:

A lot of time is wasted on keeping records that simply aren’t necessary. This time could be better spent on other aspects of the business.
The records that are kept simply aren’t good enough, which can lead to problems when it comes to submitting a tax return. Most freelancers only make this mistake once or twice.

As you can see, understanding what your record keeping and tax requirements are as a freelancer is very important.

First, consider how the ATO sees you:

If you are a freelancer, the Australian Tax Office (ATO) will see you in one of two ways. If you only freelance part time and don’t earn very much, then your freelance work may be seen as a hobby, which means that you don’t have to pay any tax. However, if you earn a decent amount, and undergo the freelance activity with the purpose of making money, you will be classed as a business, and will have to pay taxes.

Unfortunately, it can be difficult to decide how the ATO will see you. Usually, your activity will be defined as a hobby if it is largely for pleasure, if it makes you money to cover the costs of tools or materials, and if it is not undertaken commercially. As soon as you start doing something with the aim of making a profit or on a commercial scale, you will be classified as a business. If you are unsure, contact the ATO for a private ruling.

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Four Myths About SEO You Should Be Aware Of

Mention search engine optimisation, or SEO, to a room full of business people and you’ll see a variety of reactions, many of which will involve puzzled faces, grimacing or even a bolt for the nearest exit. It is understandable, given the vast amount of conflicting and confusing information which exists relating to SEO.

Sadly, there are some elements of this information which are likely to do more harm than good if applied to a website’s SEO strategy, and yet they appear time and time again on SEO forums, discussion groups and social media posts. Some of this information may seem to make sense at first but a look at the guidelines given out by the main search engines will show they are myths.

Myth #1: You Must Use A Dot Com Extension For Your Domain Name

Whilst dot com is desirable, according to Google it is not the case that they prefer dot com domains and rank them much higher than other extensions such as dot net or dot org. It is true that in the very beginning Google could only recognise dot coms but those days are long gone.

If you are a local company, seeking to attract local customers then it is more beneficial to select a domain with your country code such as ‘.au’ in Australia, or ‘.co.uk’ in the United Kingdom.

Myth #2: Keyword Research Is No Longer Useful

Many business owners, and sadly, SEO agencies too, seem to think that ‘they know best’ when it comes to what potential customers will search for. As a result, they optimise their websites and backlinks based on this presumption and then wonder why there has been no uplift in visitor traffic.

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Finding A Top Class Web Designer

Unless you have web design skills then it is a safe bet that you need to find someone to help design your website for you. All good and well but where are you going to find such a person?

For a start, you could try simply searching for one in Google. There are two ways you can do this. The first is to enter the search term ‘web designer‘ and then go through the results to see if any catch your eye. One thing to look for here is if any of the results bring up the designer’s own website. If they do it might give you a small preview of what their design skills amount to.

The second way to search on Google is to look for a web designer who is local to you. Type ‘web designer’ into Google’s search box and add your town, city or state. It can be very advantageous using local designers especially if your business only trades locally. They might have an insight into what local website designs have worked in he past. The other advantage is you may be able to meet face-to-face which is always a positive way to build a good working relationship.

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