You are hopefully already aware that there multiple ways in which you market and promote your family lawyers business. Some can bring instant results such as pay per click advertising on Google or Facebook. Others, require a long-term approach and some patience such as SEO. Of the two approaches, it is the latter which can provide sustainable traffic to your website.
One of the longer term methods of marketing your business is search engine optimisation, or SEO as it normally called. An effective SEO strategy crafted by an experienced SEO consultant, can help your website move up the rankings on Google and the other search engines, and in the best case scenario reach one of the top three positions. Once there, it will benefit from increased levels of traffic as potential clients search using keywords relating to your business niche.
To achieve all that we need to put the emphasis on the word ‘effective’ as there are countless businesses that never get close to page one of the search engine results. They may try, but the way they implement their SEO is often flawed or tries to take short cuts. That may have worked years ago, but Google has long since gotten several steps ahead of these and instead of rankings improving, they decline.
Continue reading “7 Ways You Can Optimise Your Family Lawyers Website For Better Google Rankings”
SEO or Search Engine Optimisation is a term for several ways and means of getting your page ranked higher in the SERPs, or Search Engine Results Pages. Why is this desirable? If you have ever searched online for something you will very likely have clicked on one of the websites that the search engines offer from their first page. And of all the choices on that first page, you most likely clicked on one of the first three.
So if you can get the search engines to show your website in that position you will get a great deal more organic or free traffic than a website that is on the second, third or other pages.
But how can you get the search engines to choose your website and put it on their first page? There are some SEO challenges you may come across, so here are 8 SEO tips to help you.
- Search engines are looking for relevance. If you have great information that is not relevant to your website, it won’t show up. So make sure that the information is something that your potential customers will find relevant and the search engines will take note and act accordingly. But relevant text is not the only thing you need.
- Links are an important part of the SEO process. Your website needs to have internal links – to other pages in your website – and external links. The latter should be to quality websites, not junky ones with tonnes of ads. Any links should give value to your visitors, so they should go to sites similar to, but not in competitions with, yours.
Continue reading “8 Essential SEO Tips”
If you’re an SEO beginner, you might not have heard of feature snippets, and you therefore might not be optimising your website for them. However, if you’re not then you’re missing out.
Basically, featured snippet is the name given to the small entries that appear at the top of the search results. These include things like the “people also ask” boxes, and the “featured result” at the top of a search page.
If you really want to succeed when it comes to SEO, you need to make sure that you’re optimizing your content for featured snippets. Otherwise, you will be missing out on a great opportunity, and your website will suffer.
With this in mind, I’ve put together this short guide to featured snippets and the best ways to achieve them.
What Is A Featured Snippet?
To put things simple, a featured snippet is an answer that the search engine – be it Bing, Google, or another – has taken from one of the pages that rank for the search term in question.
It is usually framed by a box and positioned above the number one search result, which means that it’s a great place to be. It’s important to note that featured snippets aren’t always taken from the number one search result, which means that there’s a chance to grab one even if you’re not right at the top of the ranking pages.
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Mention search engine optimisation, or SEO, to a room full of business people and you’ll see a variety of reactions, many of which will involve puzzled faces, grimacing or even a bolt for the nearest exit. It is understandable, given the vast amount of conflicting and confusing information which exists relating to SEO.
Sadly, there are some elements of this information which are likely to do more harm than good if applied to a website’s SEO strategy, and yet they appear time and time again on SEO forums, discussion groups and social media posts. Some of this information may seem to make sense at first but a look at the guidelines given out by the main search engines will show they are myths.
Myth #1: You Must Use A Dot Com Extension For Your Domain Name
Whilst dot com is desirable, according to Google it is not the case that they prefer dot com domains and rank them much higher than other extensions such as dot net or dot org. It is true that in the very beginning Google could only recognise dot coms but those days are long gone.
If you are a local company, seeking to attract local customers then it is more beneficial to select a domain with your country code such as ‘.au’ in Australia, or ‘.co.uk’ in the United Kingdom.
Myth #2: Keyword Research Is No Longer Useful
Many business owners, and sadly, SEO agencies too, seem to think that ‘they know best’ when it comes to what potential customers will search for. As a result, they optimise their websites and backlinks based on this presumption and then wonder why there has been no uplift in visitor traffic.
Continue reading “Four Myths About SEO You Should Be Aware Of”