Mention search engine optimisation, or SEO, to a room full of business people and you’ll see a variety of reactions, many of which will involve puzzled faces, grimacing or even a bolt for the nearest exit. It is understandable, given the vast amount of conflicting and confusing information which exists relating to SEO.
Sadly, there are some elements of this information which are likely to do more harm than good if applied to a website’s SEO strategy, and yet they appear time and time again on SEO forums, discussion groups and social media posts. Some of this information may seem to make sense at first but a look at the guidelines given out by the main search engines will show they are myths.
Myth #1: You Must Use A Dot Com Extension For Your Domain Name
Whilst dot com is desirable, according to Google it is not the case that they prefer dot com domains and rank them much higher than other extensions such as dot net or dot org. It is true that in the very beginning Google could only recognise dot coms but those days are long gone.
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SEO or Search Engine Optimisation is a term for several ways and means of getting your page ranked higher in the SERPs, or Search Engine Results Pages. Why is this desirable? If you have ever searched online for something you will very likely have clicked on one of the websites that the search engines offer from their first page. And of all the choices on that first page, you most likely clicked on one of the first three.
So if you can get the search engines to show your website in that position you will get a great deal more organic or free traffic than a website that is on the second, third or other pages.
But how can you get the search engines to choose your website and put it on their first page? Here are 8 SEO tips to help you.
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SEO practices can really help you to success in your website business, whether you want traffic that converts to customers or who will sign up for something you offer for free. As with most things, some people try and trick the search engines into giving them a high ranking, but increasingly these practices not only show them up in a bad light, but may completely ruin what could have been a bone fide, successful business.
Here are 6 SEO practices to avoid if you want the search engine gods to smile on your website.
- Keyword stuffing. This is using keywords much more than is necessary for good grammar and relevant information. Some people even put in keywords to the extent that the sentence simply does not make any sense. Search engines are increasingly aware of this and will certainly not rank your website high if you do it.
Continue reading “6 SEO Practices Google Frowns On”