To get the best logo design for your business it is important to know the differences between branding and logo. Some people think of them as being the same thing, when in fact, they are not. The terms cannot and should not be used to mean the same as each other. This is confusing because if you think of branding as the same as logo design you will be leaving many important elements out of the equation.
So what’s the difference?
- Branding is about the identity of the business. It is the corporate image as perceived by the public that includes information about the vision, aims and goals of the company. As such, emotion plays a big part in branding.
- Identity forms a part of this but consists mainly of the visual aspects from the overall brand.
- A logo is a way of identifying that business by the use of an icon, thus logo design will have elements that reflect the important parts of the business. These elements may be text, colour, shape and even animation, but the design does not necessarily need to have every element.