5 Mistakes to Avoid with Adwords Marketing

Adwords marketing is a form of digital marketing that places your specific product or service in front of a person who has proven their interest by clicking on the ad. Better still, you only have to pay when they click, not if they read the ad but don’t click. Many businesses have found it to be a very productive way to market their goods. That said, as with everything mistakes can be made that affect your end result, so here are 5 common ones to avoid.

  • Choosing a keyword that is too broad. Even though it may seem likely to attract a great many potential buyers, the cost will very likely be too high to give you a good return over investment (ROI). It’s better to start off with several long-tail keywords that will be much cheaper and work your way up from there as you get more profits. These keywords can be found from your Google Analytics or Webmaster Tools accounts.
  • Many people try to squeeze as many keywords into each campaign as possible. The idea with adwords marketing is to be laser targeted. One keyword for each campaign and landing page would be the ideal, but it takes too much time. Instead, restrict yourself to about 5 keywords.
  • Sending visitors straight to the home page of your website. This leaves them feeling confused as they try to find out the information they expected from the ad keywords It results in higher bounce rates and ends up costing more. You need a dedicated landing page for each ad campaign that gives the visitor exactly what they want without having to go look for it.

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How to Get the Best Out of Your Adwords Marketing Campaign

Once you have decided to dip a toe into the waters of an adwords marketing campaign you will need to do everything possible to ensure success. Unless you have a large budget, you may be concerned about what adwords will cost. If your budget is low, here are some tips to help you.

  • Don’t aim for those high ad positions. Most people think the top three ads are the place to be as they will convert best. However, analytics show that this is not true. Often, the lower positions get better conversions. Experts have found that many people who click on the top ads do so on impulse, rather than because they are looking for something specific with the intention of following through.
  • Long tail keywords are your friends. For a start, they are much more specific and will attract people who actually want what you offer better than if you used a general, single keyword with a broader meaning. For instance, “Dental Clinic Joondalup” is a more specific keyword than “Dentist” or even “Dental Clinic”. It is much more likely to attract people who want a dentist in Joondalup, so your ad is more targeted and hence, more successful.
  • Create a separate campaign for broad, popular keywords. These can be a drain on your more specifically targeted ads if lots of people click on them quickly and use up your daily budget before the other ads get a chance to show.

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