If your website has a blog and you create posts for it, it is to your credit because we guarantee many competitors will not be. However, even though you publish blog posts, you might wonder why you see very little return for that effort. Blog posts have several objectives which can be measured, such as click-through rates, the blog page’s ranking on Google, and the number of positive comments it generates.
If these, and any other way you measure your blog posts, are nowhere near where you hoped for, then it could be, despite your best efforts, that your blog posts are simply not working. There are several ways to address this, and none is particularly difficult. So, from a reputable digital marketing agency, here are ten essential ways to make your blog posts more effective.
#1 – Know Who Your Audience Is: One of the biggest mistakes we see is blog posts being written with no obvious audience in mind, and as such, they become a bland and unremarkable pieces of text. You should know who your audience is, and when writing each post, write it in a way that will resonate with them.
#2 – Create Compelling Blog Post Titles: Copywriters are paid fortunes to create magazine headlines, and there is a reason why. It is the headlines that draw in readers. That same principle applies to the title of your blog posts, so spend the time to create compelling titles that attract an audience to every post.
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