If your psychology business has a website, have you ever taken time to consider how well it is performing or if it is helping your business as much as it should. The reason these questions are important is that according to the web design experts at www.slinkywebdesign.com.au your Google ranking is highly influenced by how visitors interact with your website.
In addition, conversions on your website, which can include prospects leaving their details, them making a call to book an appointment, or them purchasing a product you sell, such as books and courses, will all be impacted by the design of your website.
One of the key measures which will affect all of the above, either positively or negatively, will be the length of time a visitor spends on your website. If they remain for a reasonable length of time, then that is good news, but, if they leave almost immediately, it is bad news and suggests that something is not right with your website design.
The first concern if visitors are leaving quickly is for your ranking on search engines, especially Google. One of Google’s key goals is to ensure that the search results they generate provide those searching with websites they are happy with. The term ‘user experience’ is often used by Google to identify this.
Unless you have web design skills then it is a safe bet that you need to find someone to help design your website for you. All good and well but where are you going to find such a person?
For a start, you could try simply searching for one in Google. There are two ways you can do this. The first is to enter the search term ‘web designer‘ and then go through the results to see if any catch your eye. One thing to look for here is if any of the results bring up the designer’s own website. If they do it might give you a small preview of what their design skills amount to.
The second way to search on Google is to look for a web designer who is local to you. Type ‘web designer’ into Google’s search box and add your town, city or state. It can be very advantageous using local designers especially if your business only trades locally. They might have an insight into what local website designs have worked in he past. The other advantage is you may be able to meet face-to-face which is always a positive way to build a good working relationship.
Small and medium enterprises make a few common mistakes when they have their websites designed for the very first time. Although, an experienced web designer would point out those mistakes to you during the development stages, but it is important that you know which web design mistakes to avoid as a business owner. The following common mistakes should be avoided at all costs:
Not Having a Clearly Defined Target Market
The worst thing you can do as a business owner is not define your target market in the early stages of the web design process. The colour scheme, the fonts, images, usability, and all other elements of the design are dictated by who you are targeting. If you do not tell the web designer a clearly defined target market, and tell them to make a design that caters to everyone, you will end up with a design that caters to no one.
Flashy Design and Clutter
Some business owners go for flashy designs and try to put too much information on a single page. You do not have to utilise each and every inch/cm available on the page. If the web design is not pleasing to the eye, if there is a lot of clutter and flashiness, you might lose an average user to your competition.
Web design is constantly evolving because the way people access the web is changing. These days, so many more people use their iPhones to connect to the Internet and these give a quite different user experience than the desktop computer due to touch technology. Even tablets use responsive technology, but these devices have much smaller screens, so a website that is designed to work well with a larger screen may not perform so well with a small one.
This is where and why many of the latest trends have come into being. Some of these trends are still evolving as web designers work to make the end user’s experience a stress-free one that will encourage them to stay on the website and become a client of the business, no matter what device they use to access the internet.
Some things can’t be changed
That said, certain functions of web design are meant to do the same thing and so cannot be changed too much. Even if they are changed to look at, they must still work in the same way. A log-in form or a checkout must still function as they always have, guiding the user easily into performing the action required of them.
The latest trends in web design are aimed at making the design more responsive. To that end, designs have become simpler and lighter while advances in data compression and bandwidth ensure the page loads quickly so surfers can find what they want quickly. And where the user must wait, for instance when a page is loading, the animation can be custom designed to be attractive and entertaining, at least to some degree.
Web designers, why, oh why, do you hate poor little Internet Explorer so much? It seems almost like it did something to you. Did a web browser bully you as a kid? Oh well, whatever the founding incident was, it’s good to see you all working your aggression out with these hilarious images…
IE fails on Jeopardy – We don’t even know how it qualified for the show
Microsoft tries to make it up to us – And fails, because it fails everything.
Microsoft’s error report process – Apparently they get a lot of duplicates?
Four web browsers at a drive-thru – And I want to go to this restaurant!
Browser-tans line-up – Apparently IE is a “butterface”.
The only reasons to use IE. – …and it’s a short list.
A Spanish example – Because IE is so hated, it gets insulted in every language!
Bonus buck! – A whole website dedicated to beating the death drum for IE.
But this is without a doubt one not to miss. HTML5 is sweeping the Internet. Both the desktop and mobile platforms are looking at the day when they need to upgrade their website code base to be up to date with the current web technologies. While it’s of course true that old websites will still function in HTML 4.1 and XHTML, web owners will want to stay competitive. And adoption is happening with surprising speed.