5 Mistakes to Avoid with Adwords Marketing

Adwords marketing is a form of digital marketing that places your specific product or service in front of a person who has proven their interest by clicking on the ad. Better still, you only have to pay when they click, not if they read the ad but don’t click. Many businesses have found it to be a very productive way to market their goods. That said, as with everything mistakes can be made that affect your end result, so here are 5 common ones to avoid.

  • Choosing a keyword that is too broad. Even though it may seem likely to attract a great many potential buyers, the cost will very likely be too high to give you a good return over investment (ROI). It’s better to start off with several long-tail keywords that will be much cheaper and work your way up from there as you get more profits. These keywords can be found from your Google Analytics or Webmaster Tools accounts.

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Why a Lawyer is Essential for Your Business Sale Agreement

No matter whether you are buying or selling a business, the sale agreement is the document that the whole deal will pivot on. It is essential to have your lawyer draw it up if you are selling, and if you are the business buyer you will certainly need to have the document assessed by a an experienced business consultant or solicitor to ensure everything is above board and legally correct.

There are many ways you can be scammed when purchasing a business, but a lawyer will be able to pick up on anything that is not right or even a bit suspicious and check into it. Here are some of the problems lawyers can catch.

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