With everything seemingly moving online it is easy to forget that there are still some offline business services and tools that can be of huge benefit to your company. One of them is the telephone, and no doubt there are many people reading this for whom speaking on the phone is still the number one way that you close deals and makes sales.
As with everything, modern technology can enhance how you use the telephone and make it more effective, and along with using chatbots, one of the most popular amongst business owners is ‘call tracking software’.
This enables you to track telephone calls and has other features such as recording calls, and most importantly for your marketing, that can help you monitor and assess which campaigns are working with regards to generating calls and which are not.
You can track calls from multiple sources which include your pay per click ads, social media, your website, and offline advertising such as newspapers, magazines, and even radio ads.
To give you a better understanding of call tracking, we are going outline some of the main features it has and give you more details on how they can benefit your business.
Dynamic Number Selection
Quite simply this means having an individual number for each of your marketing campaigns. This allows you track the calls coming into each of the numbers and thus you can see which campaign is generating the highest number of calls. It will also let you assess the quality of lead that each campaign is producing too.
This should enable to massively increase your return on investment for any of the marketing campaigns you are running as you can either switch off the campaigns that are not working, or at least seek to improve them by changing their ad copy for, example.
As it is also showing what the winning campaigns are, then you can increase your budget for them with a view to seeing an even greater number of calls, coming into your business.