5 Mistakes to Avoid with Adwords Marketing

Adwords marketing is a form of digital marketing that places your product or service in front of a person who has proven their interest by clicking on the ad. Better still, you only have to pay when they click, not if they read the ad but don’t click. Many businesses have found it a very productive way to market their goods. As with everything, mistakes can be made that affect your end result, so here are five common ones to avoid.

  • It is choosing a keyword that is too broad. Even though it may seem likely to attract many potential buyers, the cost will be too high to give you a good return on investment (ROI). It’s better to start with several long-tail keywords that will be much cheaper and work your way up as you get more profits. These keywords can be found in your Google Analytics or Webmaster Tools accounts.
  • Many people try to squeeze as many keywords into each campaign as possible. The idea with adwords marketing is to be laser targeted. One keyword for each campaign and landing page would be ideal, but it takes too much time. Instead, restrict yourself to about five keywords.
  • Sending visitors straight to the home page of your website. This leaves them confused as they try to find the information they expect from the ad keywords. It results in higher bounce rates and costs more. You need a dedicated landing page for each ad campaign that gives the visitor exactly what they want without looking for it.

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How Dentists Can Use Google Ads To Increase New Patient Numbers

We doubt any dentists would say “No”, to having more patients sign up for their dental practice whether that be for regular check ups or even dental implants. Simple economic principles will tell you that when patients leave a dental practice unless that dentist has any means in place of actively seeking new patients, ultimately their business will diminish until such point it is no longer viable.

That is all relatively simple to understand, but what many dentists do not find so easy is finding a means to attract new patients. Many rely on nothing more than current patients referrals, and a standard entry in the Yellow Pages. However, the problem they face is many other local dentists aka their competition, who are more proactive, will be acquiring the lion’s share of new dental patients.

This brings us to what we believe is one of the most effective ways of attracting new patients to your dental practice and that is Google Ads. Google Ads is exactly what the suggests, and that is advertising on Google. The easiest way to see a Google Ad is to enter a search on Google that has some commercial relevance, for example, “car dealer + your town/city”.

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