If you’re an SEO beginner, you might not have heard of feature snippets, and you therefore might not be optimising your website for them. However, if you’re not then you’re missing out.
Basically, featured snippet is the name given to the small entries that appear at the top of the search results. These include things like the “people also ask” boxes, and the “featured result” at the top of a search page.
If you really want to succeed when it comes to SEO, you need to make sure that you’re optimizing your content for featured snippets. Otherwise, you will be missing out on a great opportunity, and your website will suffer.
With this in mind, I’ve put together this short guide to featured snippets and the best ways to achieve them.
What Is A Featured Snippet?
To put things simple, a featured snippet is an answer that the search engine – be it Bing, Google, or another – has taken from one of the pages that rank for the search term in question.
It is usually framed by a box and positioned above the number one search result, which means that it’s a great place to be. It’s important to note that featured snippets aren’t always taken from the number one search result, which means that there’s a chance to grab one even if you’re not right at the top of the ranking pages.