A complete law firm digital marketing strategy contains an array of different components. One of the most important of these is social media marketing. Now, social media marketing can refer to two things: (1) organic social media marketing through organic content and engagement with your followers and (2) paid social media marketing such as Facebook ads.
Paid social media marketing is very inefficient when it comes to lawyers and law firms. This means that you should focus on organic social media marketing. Create high quality written and visual content, engage with your followers and make sure that you’re active regularly.
What social media platforms should I be using?
Most experts suggest that lawyers should focus predominantly on LinkedIn marketing. Most other social media platforms aren’t lawyers friendly, and you will just be wasting your time if you try too hard on them.
The one exception is a Facebook business page. Every single business should have a Facebook page, and law firms are no exception. A large percentage of people will search for businesses on Facebook before contacting them, and if they can’t find you, they will probably just move onto the next law firm on their list.
Why should I be using social media?
To put it simply, if you’re not using social media, your firm is missing out on a lot of exposure and potential clients. Social media platforms – including LinkedIn – let you gain large amounts of both brand awareness and name exposure. This, in turn, will help you build a large base of clients who are familiar with your company and the things that you do.
Some of the other reasons why you should be using social media for your law firm include:
- Organic social media marketing is free. You would be stupid to leave this out of your digital strategy, especially when things like Google AdWords are so expensive for lawyers.
- Social media has the potential to yield immediate results.
- Effective use of Facebook and LinkedIn will help you build communities and become a household name, potentially resulting in a large number of potential clients.
Social media tips for lawyers
- Make sure that you post new content regularly. If you don’t, people will become bored and stop following your page.
- Make sure that the content you post is both interesting and relevant to your areas of expertise. This will help portray you as an authority figure in your field.
- Don’t give up if you don’t get a lot of followers on your Facebook page or connections on LinkedIn to begin with. Social media marketing takes time.
Building a strong social media community is essential for anyone who wants to get the most out of their digital marketing strategy. Sure, it takes a bit of time to create and manage Facebook and LinkedIn accounts for your firm, but it’s worth it!