A complete law firm digital marketing strategy contains an array of different components. One of the most important of these is social media marketing. Now, social media marketing can refer to two things: (1) organic social media marketing through organic content and engagement with your followers and (2) paid social media marketing such as Facebook ads.
Paid social media marketing is very inefficient when it comes to lawyers and law firms. This means that you should focus on organic social media marketing. Create high quality written and visual content, engage with your followers and make sure that you’re active regularly.
What social media platforms should I be using?
Most experts suggest that lawyers should focus predominantly on LinkedIn marketing. Most other social media platforms aren’t lawyers friendly, and you will just be wasting your time if you try too hard on them.
The one exception is a Facebook business page. Every single business should have a Facebook page, and law firms are no exception. A large percentage of people will search for businesses on Facebook before contacting them, and if they can’t find you, they will probably just move onto the next law firm on their list.