Social Media Marketing Tips for Twitter

Twitter is a social media marketing platform that is sometimes overlooked by people with an online store because it is only text based – or was. That has changed now with one image allowed per post. Still, when you have a lot of products it is difficult to know what image to use. And since the text is not very long, you don’t get much chance to describe the product. So how can you use Twitter as a social media marketing platform? Here are a few tips to help you.

  • In actual fact, Twitter is stripped to the bare bones of marketing which makes it very easy and quick to use. Once you get used to ‘twittering’ in short, succinct phrases you will find that your marketing efforts don’t take much time and can reward you much more than you would expect. You don’t have to set up a page, or worry about creating an interesting post that gives all the details. A few words and a URL and you’re done.
  • It is allowed now to use one image on Twitter per post. This is good if you are selling something like an eBook because you can use the cover image and have the benefit of more text on in the title. That offers you a little more room to put other text in the message.

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Basic Principles of Social Media Marketing

Are you looking for organic ways to get more customers for your online business? You may have decided to try social media marketing.  One of the most common ways is to set up a Facebook Business Page to showcase your products and get your friends – and hence, their friends, – to Like it. There are varying opinions on whether it works, how it works and why it should – or shouldn’t – work for specific business models. But if you have never done it before, here are some basic principles of social media marketing you need to know about.

  • No matter what kind of business you have, ‘the customer is always right’ is a good adage to go by, but even more so in social media marketing. Why? Because if you try to argue with a customer it will soon be all over the media, often to the detriment of your business. So take hasty steps to make that customer a happy camper.
  • Don’t offer personal triviality. Potential customers don’t want to know what you like for breakfast. They want to know about the quality of your product and whether your company offers returns.

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