How to Create a Winning Social Media Strategy for Small Businesses

Hey there, small business owners and marketing enthusiasts! Pull up a chair, grab your favorite beverage, and let’s chat about something that can make or break your online presence: social media strategy. Now, I know what you’re thinking – “Not another social media lecture!” But stick with me, because I’ve got some real-world nuggets of wisdom to share that could transform your small business’s social game.

Before we dive in, let me tell you a quick story. A few months back, Slinky Digital Agency was working with a local coffee shop – let’s call it “The Daily Grind.” They made the best espresso in town, but their social media presence was… well, let’s just say it was as bland as gas station coffee. Fast forward three months, and they’re now the talk of the town, with lines out the door every morning. How’d we do it? That’s exactly what we’re going to explore today.

So, buckle up! We’re about to embark on a journey through the wild and wonderful world of social media strategy. And trust me, by the end of this, you’ll be itching to give your social presence a makeover.

  1. Know Your Audience (Like, Really Know Them)

First things first – who are you talking to? And no, “everyone” is not an acceptable answer. You need to get specific. Really specific.

Think about your ideal customer. What’s their name? How old are they? What do they do for a living? What keeps them up at night? What makes them laugh? The more detailed you can get, the better.

For “The Daily Grind,” we realized our primary audience was college students and young professionals aged 18-35. They were health-conscious, environmentally aware, and always on the lookout for the next Instagram-worthy spot.

Once you’ve got your audience nailed down, it’s time to do some sleuthing. Where do they hang out online? What kind of content do they engage with? What time of day are they most active?

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How To Use Social Media To Promote Your Landscape Architecture Firm

There are probably as many ways to promote your landscaping architecture firm as there are varieties of plants that you could include in one of your designs. It can be daunting trying to decide which online marketing methods to use, however, according to digital marketing specialists – one of the most effective, especially for local businesses, is social media.

Now, your experience to date of using social media might only have consisted of posting photos and memes for family and friends, or it could be you have found social media to be something that you as an individual do not wish to participate in. Regardless of what you have experienced or what you believe about social media, the fact that many prospective clients of your landscaping architecture business do use social media means you need to think past your own views.

Further to that, it will be the case that many of your closest competitors are using social media to their advantage, and anything which benefits their business with regards to finding new clients, is something that can harm your business to the extent each one of those clients your competitor has gained is a lost opportunity.

In truth, including social media in your digital marketing is not as difficult as you might think, provided you take some key steps and actions which will ensure you are using it effectively. Here are 5 of those steps.

Do Your Research First

If you do this step properly you are almost guaranteed to have a successful social media campaign. You first want to look for popular social media pages that have been created by the top landscaping companies and do not limit this just to your local competitors. Look at what type of content they are posting, and crucially, what content is getting the most interaction in terms of shares and comments. Your job is simply to emulate that content without copying it exactly.

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Why is it Important for My Law Firm to be Active on Social Media?

A complete law firm digital marketing strategy contains an array of different components. One of the most important of these is social media marketing. Now, social media marketing can refer to two things: (1) organic social media marketing through organic content and engagement with your followers and (2) paid social media marketing such as Facebook ads.

Paid social media marketing is very inefficient when it comes to lawyers and law firms. This means that you should focus on organic social media marketing for your business. Create high quality written and visual content, engage with your followers and make sure that you’re active regularly.

What social media platforms should I be using?

Most experts suggest that lawyers should focus predominantly on LinkedIn marketing. Most other social media platforms aren’t lawyers friendly, and you will just be wasting your time if you try too hard on them.

The one exception is a Facebook business page. Every single business should have a Facebook page, and law firms are no exception. A large percentage of people will search for businesses on Facebook before contacting them, and if they can’t find you, they will probably just move onto the next law firm on their list.

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