Small and medium enterprises make a few common mistakes when they have their websites designed for the very first time. Although, an experienced web designer would point out those mistakes to you during the development stages, but it is important that you know which web design mistakes to avoid as a business owner. The following common mistakes should be avoided at all costs:
Not Having a Clearly Defined Target Market
The worst thing you can do as a business owner is not define your target market in the early stages of the web design process. The colour scheme, the fonts, images, usability, and all other elements of the design are dictated by who you are targeting. If you do not tell the web designer a clearly defined target market, and tell them to make a design that caters to everyone, you will end up with a design that caters to no one.
Flashy Design and Clutter
Some business owners go for flashy designs and try to put too much information on a single page. You do not have to utilise each and every inch/cm available on the page. If the web design is not pleasing to the eye, if there is a lot of clutter and flashiness, you might lose an average user to your competition.
These days, minimalistic designs are in, and we strongly recommend you to go for a minimalistic design and to avoid clutter. By having your web designer create a clean design for you, you will improve user experience on your website, and will consequently improve your conversion rate.
Not Having a Clear Call to Action
If your content does not have a clear call to action, your bounce rate will sky rocket. Users will navigate your website, view the content, and leave without performing the actions you want them to perform. When it comes to ecommerce websites selling products or services, the call to action should come naturally. However, when it comes to blogs, informative websites, and websites not directly selling anything, a clear call to action is sometimes neglected.
On every page, there are certain actions you want your user to perform. May be you want them to donate to your cause, to subscribe to your mailing list, to click on a certain link and so on. Do not think that the users will figure out what to do, clearly ask them to perform the action, and save their time while improving your conversion rate.