How to Choose a Digital Agency

Once you have decided to get your company’s website up and running you will need to choose a digital agency to help you with the many elements that are essential for success. It is important to think carefully about what your business needs so that you can choose the best agency – one that you will be able to work with, that has the skills needed for your particular business.

Find out what they offer

Not all digital agencies offer the same things. One might only design and implement websites and not do any social – or other – marketing. Another may perform SEO but nothing else. You need a digital agency to have the skills required for your business so it is vital to speak with them first and find out exactly what they offer.

Choosing the right professional digital marketing agency is somewhat like choosing the right builder. If you want a high end home built, you would not choose a project builder who prefers to erect cheaper homes, or vice versa.  Once you have found several builders, you choose 3 and ask for quotes. So you can do a similar thing when choosing a digital agency.

Study their clients websites

It will help to make your choice easier if you study their website and see who some of their other clients are. If those companies are similar to yours, then this could be the agency for you. That said, it’s a good idea to look at those website and make sure each one is different. You don’t want to have a look-alike website. It’s better to stand out from the crowd than blend in.


Communication is the key to choosing the right digital agency. You cannot expect them to read your mind, or know what you want unless you discuss it with them first. However, you may not know exactly what is needed, so it’s wise to listen and ask questions as well as being upfront about what you want.

Don’t be afraid of asking awkward questions. You need to ask what they charge and whether they outsource their work overseas. If it’s important for your website to have proper English, you won’t want to have someone who does not know the intricacies of English grammar write the text. Mistakes in the text and even poor editing will make your website look amateurish and may cause potential clients to turn away. People tend to think that you run your business as sloppily as the text on your website. This may not be fair, but there it is.

The proposal

Once you get a proposal, don’t think it is set in concrete right from the start. If there is something in it that you need to query or that you don’t want, say so and amend it. A good digital agency won’t want to foist services on you that you don’t want.