Open Enterprise Trends

Why is responsive design important for email templates?

Alright, email aficionados and mobile mavens, gather ’round! We’re about to dive headfirst into the world of responsive email design. It’s more exciting than finding out your crush just slid into your DMs, and more important than remembering to unmute yourself on a Zoom call!

But first, let me spin you a yarn from the email trenches.

Picture this: It’s 2014, and I’m working with a client who runs a chain of… wait for it… underwater basket weaving classes. (Yes, that’s a thing. No, I don’t know why people need to weave baskets while submerged, but here we are.) We crafted what we thought was the perfect email campaign.

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8 Essential SEO Tips

SEO or Search Engine Optimisation is a term that refers to several ways and means of getting your page ranked higher in the SERPs or Search Engine Results Pages. Why is this desirable?

If you have ever searched online for something, you will very likely have clicked on one of the websites that the search engines offer from their first page. And of all the choices on that first page, you most likely clicked on one of the first three.

So, if you can get the search engines to show your website in that position, you will get a great deal more organic or free traffic than a website that is on the second, third or other pages.

But how can you get the search engines to choose your website and put it on their first page? There are some SEO challenges you may come across, so here are 8 SEO tips to help you.

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Choosing the Right Commercial Cleaning Partner for Your Office

Choosing the perfect cleaning service for your office is not a simple decision; you are making a serious investment in the health, productivity, and image of your office environment.

Office cleaning brings order and beauty to any premise; it gives off the first impression of your business.

Therefore, selecting the best commercial cleaners is highly important, the decision you make here can radically affect not only the look of your office but also health and efficiency of the employees.

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Overview of the Latest Trends in Web Design

Web design is constantly evolving because the way people access the web is changing.

These days, so many more people use their iPhones to connect to the Internet, and this gives a user experience quite different from that of a desktop computer due to touch technology.

Even tablets use responsive technology, but these devices have much smaller screens, so a website that is designed to work well with a larger screen may not perform so well with a small one.

This is where and why many of the latest trends have come into being.

Some of these trends are still evolving as web designers work to make the end user’s experience a stress-free one that will encourage them to stay on the website and become a client of the business, no matter what device they use to access the internet.

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10 Essential Ways To Make Your Blog Posts More Effective

If your website has a blog and you create posts for it, it is to your credit because we guarantee many competitors will not be.

However, even though you publish blog posts, you might wonder why you see very little return for that effort.

Blog posts have several objectives that can be measured, such as click-through rates, the blog page’s ranking on Google, and the number of positive comments it generates.

If these, and any other way you measure your blog posts, are nowhere near where you hoped for, then it could be, despite your best efforts, that your blog posts are simply not working.

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5 Mistakes to Avoid with Adwords Marketing

AdWords marketing, a key element of a Google Ad campaign, is a powerful form of digital marketing that strategically places your product or service in front of individuals who have already demonstrated interest by clicking on your ad.

This targeted advertising approach ensures your message reaches an audience that is more likely to convert.

What makes it even more beneficial is that with a Google ad campaign, you only pay when someone clicks on the ad, not just when they see it, making it a cost-effective marketing solution.

Many businesses have found this method to be highly productive in marketing their goods and services.

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Making The Most Of Motivational Team Building Activities

One of the biggest benefits of team building activities is that they give your team a huge motivational boost, and as the leader of that team, you should make the most of that.

Motivating a team through team-building activities is of no use if the levels of motivation only stay high momentarily and drop once the activities have stopped.

What you really want is for your team to keep their motivation levels high continually, and that can be achieved if you set up and implement your team building activities in the right way.

Most crucial is that you plan and consider the motivation elements of any team building exercise carefully for maximum effect.

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Your Own Company’s Branding

Once you have a company that is up and running and you have started to gain some traction, you know you need to get some branding done in order to take things into overdrive.

If you are thinking of going about the branding for your company yourself, you might want to hold your horses and think about it again.

Do you really think you can do a good job of branding your company?

Branding experts say that while it may hurt the ego of many businessmen, the simple fact of the matter is that running a company and branding a company for success are completely different things.

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5 Strategies to Help Manage the Cost of Business Litigation

When a business goes through the unpleasant mess of litigation, it will cost them a great deal in legal fees to their lawyers as well as what they have to pay the person who sues them – always supposing they win.

However there are other costs that are largely hidden and often cannot be recovered, let alone even worked out because of their very nature.

The cost to the reputation of the company can bring it to its knees because such things can drag on for years.

During this time the media will make a big fuss and the public tend to think, Where there’s smoke, there’s fire. In other words, they convict the company in their minds and this usually translates into not dealing with them anymore.

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Business Start-Ups And Their Links To Drug Addiction

It is the dream of many individuals to start and run their own business, and we all know many people do it successfully, but what might not be so commonly known is the link between start-up businesses and drug rehab.

Before anyone thinks we are talking about someone starting an illegal drug running and supply business here, we are not.

Instead, we are talking about legitimate new businesses whose owners succumb to drug addiction.

It has long been known that drug addiction is not restricted to those that might be considered to be at the lower end of the income and social ladders.

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3 Ways To Protect Your Family Lawyers Business Against Legal Action

Unique is not the right term to describe the scenario where a family lawyers business faces legal action, either from a client or another party.

For those not familiar with the legal world, the assumption might be made that lawyers within any legal field, be it family law, commercial law, or criminal law, for example, never face legal action themselves, but they do, and it happens more often than many realise.

This then leads us to a situation where lawyers, including family lawyers, need to be represented by another lawyer.

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7 Tips For Generating Prospective Clients For Your Landscaping Business

For any landscape architect who is ambitious in terms of wanting their landscaping business to grow and expand, one of the barriers they often come up against is not knowing which ways they can effectively market that business to gain new clients.

Should that include you, and you are seeking marketing tips for promoting your business, read on and you will discover seven such marketing ideas, all of which are highly effective at generating new leads for local businesses.

Social Media

Having an effective social media marketing campaign can bring you leads from multiple places online.

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How Dentists Can Use Google Ads To Increase New Patient Numbers

We doubt any dentists would say “No”, to having more patients sign up for their dental practice whether that be for regular check ups or even dental implants.

Simple economic principles will tell you that when patients leave a dental practice unless that dentist has any means in place of actively seeking new patients, ultimately their business will diminish until such point it is no longer viable.

That is all relatively simple to understand, but what many dentists do not find so easy is finding a means to attract new patients.

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5 Tips To Ensure Any Google Ads Campaign Your Create For Your Family Lawyers Business Is Successful

In terms of cost, there are two options that you have with regards to promoting your family lawyers business.

They are paid and free.

To be honest, to call the latter free is a bit misleading because whilst you might not pay for each individual click or visitor to your website, there are costs with respect to time, and potentially to the SEO agency who optimised everything to rank your website highly on Google in order to gain those visitors.

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4 Positive Benefits Of Relocating Your Business

If you are a business owner or manager and you the idea of relocating that business has entered your mind, we assume that the decision to move would only be if you could see positive reasons for doing so. before you start planning your move and hiring expert removalists, you must first ascertain what benefits that your business is going to accrue as a result of relocating.

You also want the positive aspects of relocating to be ones that actually benefit your business, your staff, your clients, and yourself. Simply doing it for a change of scenery, or because you have become bored with your current location is not enough reason to move, especially if your business extremely successful being located where it is at the moment and the profits are rolling in every single month.

On the other hand, if your business is not achieving the results that you are aiming for, and you believe that for this, and for other legitimate reasons, an office relocation would make a difference, then by all means plan for one. In doing so, you will be looking to see what other advantages there might be, and to point you in the right direction, literally, here are 4 of them.

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7 Ways You Can Optimise Your Family Lawyers Website For Better Google Rankings

You are hopefully already aware that there are multiple ways in which you market and promote your family lawyer business. Some can bring instant results such as pay per click advertising on Google or Facebook. Others require a long-term approach and some patience, such as SEO. Of the two approaches, it is the latter which can provide sustainable traffic to your website.

One of the longer-term methods of marketing your business is search engine optimisation, or SEO as it is normally called. An effective SEO strategy crafted by an experienced SEO consultant, can help your website move up the rankings on Google and the other search engines, and in the best case scenario reach one of the top three positions. Once there, it will benefit from increased levels of traffic as potential clients search using keywords relating to your business niche.

To achieve all that we need to put the emphasis on the word ‘effective’ as there are countless businesses that never get close to page one of the search engine results. They may try, but the way they implement their SEO is often flawed or tries to take short cuts. That may have worked years ago, but Google has long since gotten several steps ahead of these and instead of rankings improving, they decline.

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5 Ways Employers Can Support Employees Who Have Drug Addictions

For any employer that discovers one of their employees has a drug problem, including ice addiction, it can come as a bit of a shock. It might be that the employee has already undertaken drug therapy, has gone through drug detox, and is now on a drug rehab program. On the flip side of the coin, it might be the employee has a drug addiction that currently exists and is in need of rapid support.

If the end of the drug use scale one of your employees is on includes serious drug addiction, hopefully, you are an employer who sees your role as one which provides support for them, rather than one where punishment is the only action to take. Obviously, that is your choice, and it is not for us to tell you how to run your business. all we would ask is that you consider all the options open to you.

If you want those options to include ways of supporting employees who have a drug addiction, then there are some guidelines below as to how you and your company can provide that support.

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Why Effective Website Design Means Visitors Stay Longer On Your Psychology Business Website

If your psychology business has a website, have you ever taken time to consider how well it is performing or if it is helping your business as much as it should? The reason these questions are important is that according to Perth web designers, your Google ranking is highly influenced by how visitors interact with your website.

In addition, conversions on your website, which can include prospects leaving their details, them making a call to book an appointment, or them purchasing a product you sell, such as books and courses, will all be impacted by the design of your website.

One of the key measures which will affect all of the above, either positively or negatively, will be the length of time a visitor spends on your website. If they remain for a reasonable length of time, then that is good news, but, if they leave almost immediately, it is bad news and suggests that something is not right with your website design.

The first concern, if visitors are leaving quickly, is your ranking on search engines, especially Google. One of Google’s key goals is to ensure that the search results they generate provide those searching with websites they are happy with. The term ‘user experience’ is often used by Google to identify this.

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What Are The Pros & Cons of Using AdWords For My Law Firm?

Google Adwords is a handy digital marketing resource for most online and location-based businesses. However, the merits of using AdWords as a law firm is heavily debated. Many experts argue that AdWords is too expensive to be used effectively for lawyers and law-related keywords. However, others would disagree, arguing that AdWords is a great way to drive highly relevant and targeted traffic to your website.

With this in mind, we’ve compiled a complete list of the pros and cons of using Google AdWords for your family law firm. Remember, this is our opinion – do your research before you act on any advice presented here!

Pros of using AdWords for my law firm:

The pros of using AdWords are many and include:

AdWords allows you to target relevant searches – This means that you can be confident that the people visiting your website are interested in your services to at least some extent. Unfortunately, you can’t be sure that everyone who clicks on your paid ad will become a paying customer.

AdWords can provide great exposure – Gaining exposure for your law firm can be difficult. Using Google AdWords allows you to place yourself at the top of the search engine rankings, even briefly. Suppose you can couple your AdWords use with effective SEO. In that case, you can potentially have two results at the top of the search engine results page, further increasing your assumed reliability and authority.

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Cancellation Policies And What They Should Include

One area of debate within the world of business is that of cancellations and refunds, and when we say debate, that has a wide scope and ranges all the way from a reasonable discussion to a heated argument. In the most extreme cases arguments about a cancellation or a refund have gone to litigation, and thus the business has had to ask their litigation lawyers to step in and help resolve the matter.

Of course, this can happen on both sides of the fence for business owners. Either they are the one who sold the goods and services and there is a dispute over their own refund or cancellation policy, or they are the customer of another business and they have found that their rights to cancel or receive a refund for faulty or incomplete goods and services are being denied.

These issues arise for many reasons; some are as a result of a business not making its cancellation and refund clear enough, a business not fulling its obligations with regards to cancellations and refunds, or it might be that a customer believes that they are entitled to cancel and receive a refund in all circumstances, which we hope you already know is not the case.

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7 Tips For Making Your Office Relocation As Easy As Possible

Going through office relocations can be stressful for everyone who works there, from the business owners all the way down to the office cleaners who no doubt might be thinking of what mess they might be left to clear up afterwards. The simple fact is that if you plan and prepare properly, plus use the services of a removalist company who specialise in office relocations, it should all be relatively straightforward and stress-free.

Apart from hiring professionals to help you, there are a number of other ways in which you make any office relocation easier than it might otherwise be. Here are 7 of our top tips to make that happen.

Find The Correct Premises

It still amazes us that office relocations do not work out for some businesses, simply because the new premises that the business is moving to, turn out to not be as suitable as first thought. This often happens when just one individual is making the decision, whereas if the heads of each department had some input, this may have highlighted issues that had otherwise not been thought of.

Plan Well In Advance

Planning is essential for any office relocation to be successful, and that applies to all the major aspects of the move, as well as the minor details. One idea is to place an individual in charge of the planning for each individual section or department. You will also want to create a timeline so that deadlines for things to be arranged are met.

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Why Proper Branding Can Boost A Dental Clinic’s Revenue

A dentist might not be the first profession or business that you think about when the subject of business branding is discussed, however, a dental practice or dentist can benefit every bit as much from good branding as any other type of business.

That might not seem to be the case at first, and many people question why a dental practice needs branding. After all, ‘Surely it is large multi-national companies that branding applies to?’, they may ask.

Sadly, that is exactly the mistake that many small and local businesses make, because whilst they may not operate on the same scale as a large, national, or international business, they can benefit from many of their practices.

One of those practices is branding, and if a dental practice can ensure their branding is done correctly, it can bring many benefits to it, and that includes increased numbers of new, and loyal patients.

Branding need not cost a fortune, and more importantly, the return on investment can be impressive. There are many ways in which effective branding can help any business, including a dental practice, and here are three of the most important.

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3 Business Benefits Of Having Your Carpets Professionally Cleaned

If you run a busy and successful business, it is more than likely that commercial cleaning is not often the top priority in your business diary on any given day. Not that we are suggesting that it should, however, what we would ask to consider is the benefits that having clean carpets throughout your premises can bring.

Now, we are not suggesting that having a professional cleaner clean your carpets will double your sales overnight. However, it will give you some advantages over your competitors who choose not to clean their carpets, which must be a benefit to yours.

Healthier Employees

You would be horrified by the number of bacteria and other undesirables like pollen and dust that lurk within carpets. All these undesirables, in several different ways, can be harmful to health.

Think of those who suffer from hay fever for whom pollen can cause all sorts of issues or those with dust allergies having difficulties due to the amount in the carpets. More seriously bacteria living in carpet can cause illness that leads to vomiting and diarrhea.

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